Healthspan Wealth Healthspan Wealth

Executive thesis

The category is the company.

The enterprise opportunity is not longevity data for advisors. It is the operating layer that helps a firm act when longevity changes the household plan.

Not a reportReports explain risk. They do not standardize what a firm does next.
Not generic AIAI summarizes conversations. It does not govern firm-approved action.
Not another appThe category lives across CRM, planning, documents, vendors, and evidence.
Category choice Feature $50k assessment, reports, reminders Insight generated Advisor interprets Manual follow-up Infrastructure $250k+ roles, routing, controls, evidence Signal Trigger Coordinate Document The question is not how many firms buy the assessment. It is how many firms need a standard way to act.
Enterprise Thesis01 / 05
Healthspan Wealth Healthspan Wealth

Market sizing

The market disappears, then the account gets better.

More than 16,000 adviser firms report AUM. The useful market is the smaller universe with enough scale, offices, and operating burden to need a firm-controlled transition layer.

The right account list is narrow by design: 556 broad enterprise-adjacent firms, 196 realistic expansion candidates, 92 tight-fit firms, and 39 names for first review.

Named-account universe The funnel is not a TAM problem. It is account selection. Each filter removes firms unlikely to buy governed enterprise workflow. 16,309 adviser firms with AUM 556 broad enterprise-adjacent firms 196 expansion candidates 92 tight-fit firms 39 first-review Tight-segment median $18.9B AUM 343 employees 44 offices For enterprise software, the narrow market is the buying logic.
Enterprise Thesis02 / 05
Healthspan Wealth Healthspan Wealth

Market economics

The same market can support very different companies.

The enterprise question is not account count alone. It is whether the product earns infrastructure-level ACV inside a named universe.

At 20% capture of 556 broad enterprise-adjacent firms, ACV determines whether this is a feature business or a scaled software company.

Enterprise math Same universe. Different ARR ceiling. 20% capture of 556 firms implies roughly 111 accounts. Target universe narrows 556 broad enterprise 196 expansion 92 tight-fit 39 A smaller target list works only if the product is sold as enterprise infrastructure. vertical SaaS territory $0 $20M $40M $60M $5.6M $50k ACV $27.8M $250k ACV $55.6M $500k ACV
Executive readThe real swing is $5.6M to $55.6M ARR in the same named market.
Enterprise Thesis03 / 05
Healthspan Wealth Healthspan Wealth

Category gap

The stack is crowded around the work, not inside it.

CRM, planning, documents, reporting, custody, and AI notes are already adopted. The missing layer is governed household transition orchestration.

Advisor stack Healthspan should own the path through the stack. HEALTHSPAN Transition operating layer signal, route, document CRM 91% Salesforce, Redtail Planning 83% eMoney, RightCapital Documents 51% ShareFile, Box Portfolio Orion, Schwab Advisor AI 43% Jump, Zocks Specialists Estate, care, tax The open category: firm-approved action across household transitions.
Enterprise Thesis04 / 05
Healthspan Wealth Healthspan Wealth

Next twelve months

Make the model repeatable before expanding it.

01

Make SEIA measurable

Track advisor adoption, household activation, journeys, resources, vendors, documents, and evidence completeness.

02

Package the enterprise packet

Security, SSO, CRM mapping, roles, AI handling, vendor controls, and audit evidence become sales assets.

03

Win a second scaled firm

Show the product is not a custom SEIA implementation. Show the standard travels.

04

Expand household domains

Move from aging and care into estate, insurance, tax, family governance, and special needs workflows.

The firm owns the standard of care. The advisor owns the relationship. Healthspan owns the sequence that makes both scalable.

Signal Action Routing Record
Enterprise Thesis05 / 05